Randstad Innovation Fund invests in real-time messaging platform Brazen

June 26, 2015

Randstad Innovation Fund (RIF) is investing in Brazen, its fifth investment to date. The Brazen platform allows organizations to schedule and host chat-based online meetups and events to engage a wide variety of audiences. More than 150 customers including Raytheon, Amtrak and Gannett are using the Brazen platform to engage existing employees and attract and hire new talent.

Real-time messaging and collaboration applications have experienced explosive growth as companies across industries seek to improve employee productivity, increase operational efficiencies and reduce costs. However, to date, the benefits have been limited to enabling interactions among internal teams. Brazen’s software-as-a-service platform allows companies to create engagement and interaction among people who do not already know each other and strengthen fragmented communities. 

"It’s critical for organizations to find out how to engage with Talent: the importance of chat events is increasing in this respect,” says Linda Galipeau, CEO Randstad North America and Chair of the Randstad Innovation Fund. "Brazen fits nicely into our strategy to have an integrated tech-enabled approach towards global talent engagement.”

“Whether it’s for recruiting, retention, marketing, or fundraising, organizations all over the world are finding it more and more difficult to engage their key stakeholders,” said Brazen CEO, Ed Barrientos. “Brazen uniquely combines the efficiency of text-based chat with the intentionality that only an event model can deliver. The combination creates powerful one-on-one engagement that really works.”

As a strategic corporate venture fund, RIF is building a portfolio of early stage HR technology investments. RIF invests in companies, which are at the forefront of technology or transforming our industry, hence boosting external innovation within the Randstad Group. Our goal is to create an ecosystem where Randstad’s expertise and reach complement entrepreneurial spirit and technological excellence. Visit www.randstad.com/innovationfund for more information.

About Brazen

Brazen helps organizations create better engagement through chat-based online events. The world’s leading organizations use Brazen’s software platform to interact and engage with employees, job candidates, customers, students and alumni. The company is venture-backed and headquartered in the Washington, D.C. metro area. For more information, visit www.brazen.com. 

About Randstad

Randstad specializes in solutions in the field of flexible work and human resources services. Our services range from regular temporary staffing and permanent placements to inhouse, professionals, search & selection, and HR Solutions. The Randstad Group is one of the leading HR services providers in the world, with top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Mexico, the Netherlands, Poland, Portugal, Spain, Switzerland, the UK, and the United States as well as major positions in Australia and Japan. In 2014, Randstad had approximately 29,000 corporate employees and around 4,400 branches and inhouse locations in 39 countries around the world. Randstad generated revenue of € 17.2 billion in 2014. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information see www.randstad.com.

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