hr director: human connection cures talent scarcity.

July 9, 2023 Francesca Campalani

As innovation revolutionizes the workplace, talent leaders face an epidemic of talent scarcity. That’s why the employee value proposition (EVP) is evolving into a relationship value proposition (RVP) that can help you improve human connections and attract the talent you need.

With a holistic approach, the RVP embraces your relationship with an entire ecosystem of talent: employees, contractors, freelancers and third-party vendors. No segment is more important, and each relationship is as critical as any other customer relationship. Consequently, your people experience (PX) is no longer the sum of many parts but rather the end-to-end talent experience that creates win-win ecosystems to boost your employer brand.

Learn more about building and nurturing your RVP from Francesca Campalani, global head of Talent Marketing at Randstad Enterprise, in HR Director. Then explore how you can elevate your talent marketing and employer branding.

About the Author

Francesca Campalani

As the global head of Talent Marketing for Randstad Enterprise Group, Francesca Campalani is a business-obsessed and creative thought leader with more than 20 years of experience in consumer marketing, talent marketing, employer branding, diversity and culture.

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