percentage who indicate automation and robotics have had
a transformative or positive impact on the business
Employers today have more choices in sophisticated
tools to help attract, engage and acquire critical talent.
From mobile apps that facilitate referrals to social
tools for sharing content to automated solutions that
accelerate recruitment productivity, an ever-expanding
universe of technologies is giving them access to
talent like never before. However, understanding
how to harness the power of technology, prioritizing
investments and optimizing spend stand in the way
of successful implementation. It will be up to human
capital leaders to tackle these issues head on and
make sure their business always has the right tools at
the right time.
The talent acquisition market is also experiencing
an evolutionary step. Analytics have become a
foundational layer upon which all other solutions are
stacked, giving HR and procurement leaders insights
into every aspect of their processes. In fact, 63% of
talent leaders we surveyed say they are investing
in analytical tools at moderate to significant levels.
Moving beyond sourcing, ATS and CRM platforms are
focused on engagement and personalization.
While search is still an important part of the
recruitment function, recruiters have come to
realize that the way to differentiate themselves from
competitors is to foster a deeper and more genuine
relationship with talent. As a result, AI is being
leveraged to reveal more personal information about
candidates, their career trajectory and the employer
value proposition important to them.
Generation X
"In fact, 63% of talent leaders we
surveyed say they are investing
in analytical tools at moderate to
significant levels."
Millennials Baby Boomers
53%
48%
51%
43%
35%
52%
2016 2017
Source: Talent Trends Quarterly Q3 2017 Report – technology & the new frontier of talent
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