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Randstad-Sourceright-harnessing-technology-to-accelerate-talent-strategies-white-paper-180731

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workforce trends driving technology. Although digitalization in the workplace is one of the key driving forces behind the proliferation of technology, it's certainly not the only one. Big shifts are occurring in the world of work, and employers are turning to tools to help them adapt and accelerate their strategies based on these trends. A clear example is the growing use of contingent labor in its various forms, including temps, contractors, gig workers and statement of work (SOW) talent. But while companies are becoming more agile through the increased use of flexible talent, at the same time, workforce planning becomes more complex, creating new challenges for talent leaders. As a result, employers are turning to new technologies to address these challenges. For instance, Samsung, whose head of strategic sourcing created an on-demand platform to place gig and freelance workers in the organization, is achieving significant cost savings and faster onboarding as a result. Even as solutions developers focus on holistic platforms that encompass all worker types, some have rolled out add-ons for now. The recent emergence of human cloud platforms, otherwise known as freelancer management systems (FMS), is an important milestone. These technologies allow employers to directly source from a large pool of independent workers, which can mean faster time to hire. These platforms will become increasingly important as the number of freelancers and gig workers grows. McKinsey estimates that 20 to 30% of the working-age population in the U.S. and EU-15 are engaged in independent work, which accounts for as many as 162 million people. Already, 44% of those who participated in the 2017 Talent Trends survey say they are making moderate to significant investments in FMS technology. Another trend driving technology is greater adoption of automation and robotics. Perhaps the biggest evolutionary step in labor utilization in decades, the implementation of these technologies in the workplace has many on edge and others excited. For decades, robots and automation made their way into front- and back-office activities, but recent advancements demonstrate the potential to take over many more tasks. High-profile developments such as self-driving vehicles and delivery drones are opening up opportunities for a variety of businesses. These innovations can perform tasks humans are incapable of, such as higher throughput, more consistent performance and, in some cases, smarter decisions by using analytical data. The rise of intelligent process automation (IPA) has the potential to automate 50 to 70% of tasks, according to McKinsey. Most (84%) Talent Trends respondents believe AI and robotics will have a positive impact on their business. Nearly half (48%) are already increasing budgets for robotics, while just 10% say they have decreased spending for it in the past 12 months. Among technology challenges for their organization, a mere 5% view robotics and 7% view automation and machine learning as their biggest pain point. By contrast, 22% say talent scarcity is their biggest pain point. Beyond the rise of robotics, globalization, mobile technology and social networks are reinventing the idea of the workplace. Cloud platforms, freelance portals and other developments have removed geographic borders and created an always-on environment, with widening access to talent, around the world. Sites such as twago, Toptal and TaskRabbit offer up a wealth of independent talent. At the same time, Oracle, SAP and Workday have now become the leading human capital cloud platform providers, shifting the way talent management is undertaken from the previous on-site software model to a globally connected one. LinkedIn, Facebook and Twitter are now invaluable tools for reaching customers, talent and influencers. 5

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