creating a social business
For all the advantages workers with disabilities
can bring to an organization, connecting them with
an employer in Brazil remains a challenging task.
Developing a talent pool with workers who fall
into this classification takes significantly more effort
and resources. Also, meeting the requirement that
a replacement worker is similarly classified means
recruiters must have a deep pool of candidates. And
if hiring managers fail to take into account all of the
country's mandates on providing equal opportunities
and an accommodating work environment, employers
can find themselves in trouble with regulators.
An effective strategy for recruiting workers with
disabilities provides significant benefits to a company's
employer brand. Companies with a culture of diversity
and inclusion are more admired by prospective
employees. According to the Randstad Employer
Branding Research, 15% of working-age people
surveyed in 26 countries hold companies that promote
diversity and inclusion in high regard.
So how can businesses ensure access to workers
with disabilities while complying with all applicable
regulations and strengthening employer brand to all
candidates? How can they engage with this group
of talent and create an employee value proposition
that appeals to workers with special needs? How do
companies help the country's social goals of boosting
employment among its disabled population?
a common philanthropic goal
The key to success is the social outreach work
conducted by Yunus in partnership with Randstad
Sourceright. Founded by Nobel Peace Laureate
and economist Muhammad Yunus, who pioneered
microcredit and microfinancing practices, Yunus
Social Business operates around the globe supporting
social causes through partnerships with private
businesses. In Brazil, it has created social businesses
involved in home construction for poor residents and
reforestation. This latest venture aims to help workers
with disabilities and companies in need of their talent.
Additionally, the initiative satisfies the regulatory
requirements employers face. The talent pool
developed by the social business includes job seekers
that are qualified under the Inclusion of People with
Disabilities Act, so candidate slates compiled by
Randstad Sourceright meet government mandates.
This enables the company to ensure it is operating
within guidelines without needing to further screen
applicants for eligibility.
Through our TalentRadar technology, Randstad
Sourceright tracks the progress of our clients'
regulatory fulfillment. You can also access employer
branding support to ensure brand messaging appeals
to workers with and without disabilities.
This partnership is one way that socially-conscious
employers, working with a like-minded venture fund
and talent advisory, can help address workforce
diversity in Brazil one hire at a time.
4
