3 ways to foster a diverse and
inclusive corporate culture.
3
When companies set out to implement a diversity and
inclusion strategy, they usually consider methods for
attracting diverse talent, but often overlook the steps
needed to create a truly inclusive culture. Here are
three critical considerations for promoting diversity
and inclusion.
1. look beyond today's gaps
Context is everything in your approach to diversity
and inclusion. Setting a goal for the number of
women, workers with disabilities and other minorities
in your organization is not useful unless you are aware
of their representation in the broader market. For
instance, if 30% of your workers are women, how do
you determine whether this is acceptable if you lack
benchmarks? If you are able to excel beyond market
performance, your strategy is likely effective, but if
your numbers are trailing, it may be time to revisit and
modify your methods for engaging this workforce.
2. foster career growth to
promote retention
The number of diverse workers your company hires
tells only part of the story. Whether those individuals
stay with the organization, and whether they have
a path for career advancement, indicate how much
your culture and leadership value their contributions.
Be able to measure the success of your diverse
workers and understand how your business is
helping or hindering their potential for growth. It
will help you more effectively address gaps in your
inclusion strategy.
3. make diversity and inclusion an
essential part of your employer brand
Creating an inclusive and diverse workplace is a
universal employee value proposition and appeals to
most workers. Organizations that are successful in
their diversity and inclusion efforts often effectively
weave this story into their employer branding
messages. Enhance attraction, as well as internal
engagement, by aligning your brand strategy with
your approach to diversity.
