All of these technologies can add elements of personality,
individuality or humanity into a candidate experience
that sometimes feels like it has become too automated
and efficient. Candidates now expect it from all their
purchasing experiences. Personalization enables us to go
places that would otherwise prove impossible. It shows
our successes and highlights our failures in detail so we
can do something about them. It knows us.
Businesses that are best at attracting and engaging
candidates, and then helping them perform and advance,
can leverage these employees as ambassadors. Because
they represent so many varied success stories, their
experiences can help create tailored messages for every
interested candidate. The technology now exists to
make that a reality, whatever the size of your company.
When it comes to technology, we often envision it
leading to a cold and impersonal experience. The
reality is that given today's HR technology landscape,
if you want to deliver an experience that feels very
human, you need to team up with some robots.
9
the point is it's personal.
employer brand fitness test
When it comes to employer brand strategy and execution, are you a couch potato or a fitness
champion? In the race for talent, your organization needs an employer brand that will keep you ahead
of the competition. Take our Employer Brand Fitness Test to benchmark your brand performance.
employer branding technologies included in this research
Included here is a list of the technologies mentioned in this white paper. This list is intended to
provide examples of each technology type and in no way makes judgements on the quality of each.
atificial intelligence (AI)
Wade & Wendy
brand monitoring
Brandwatch
Glassdoor
kununu
Meltwater
Sprout Social
candidate
communication
Brazen
PathMotion
candidate relationship
management (CRM)
getTalent
gr8 People
SmashFly
employee
engagement/
advocacy
LinkedIn Elevate
PostBeyond
Slack
Smarp
referral platforms
RolePoint
social networks
Facebook
Instagram
LinkedIn
Twitter
Stack Overflow
