Employer branding is often considered a critical aspect of talent attraction strategy, but when it comes to budgeting resources, some companies aren't ready to make a serious investment. With talent scarcity rising and competition intensifying across all sectors, companies that don't pay attention to how candidates and employees see the organization (and what they say about it) will be faced with greater challenges than ever in getting the talent they need.
Read our new white paper, "time to elevate your employer brand," to understand how your company can gain a competitive advantage through enhanced brand strategy. With insights from the 2017 Randstad Sourceright Talent Trends and Randstad Employer Brand Research surveys, you'll learn which factors matter most to job candidates and employees, how different business leaders view brand strategy and what the potential impacts of candidate experience are.
Want to learn more? Find out how technology can help bring your employer brand to life by downloading our white paper, "automated for the people."