This generation’s “Rosie the Riveter” is here. Today’s tight labor market is driving women in the U.S. to enter into blue-collar jobs at a rate not seen since World War II.
Traditionally male-dominated fields like construction, transportation, protective services, and warehouse and distribution are seeing an influx of female employees. The trend has grown over the last five years in particular, as companies search to fill roles left empty by retirees and disinterested young men. Trucking, in particular, has experienced great success with female drivers. They employers claim women are safer, more efficient and are less prone to road rage, for example.
Businesses and unions have ramped up their recruiting efforts by targeting women with better benefits and schedules that fit the needs of working mothers. Transportation companies are changing their routes to keep drivers closer to home, while other industries are offering school-day hours during the week and extra weekend shifts.
As blue-collar jobs become increasingly female friendly, women are also recruiting other women from their networks. This is a strategy that men have implemented for generations of truckers, plumbers, electricians and other skilled laborers.
Randstad Sourceright CEO Rebecca Henderson shares additional insights about the tightening gender gap in Training Industry. After you read, explore ways you can create an inclusive workplace for women in our Diversity & Inclusion Insights stream.
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