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talent marketing case study: mobile video leader increases direct applications.

talent marketing case study - increasing applications - Randstad Sourceright

the goal

This digital and social media platform leader wanted to increase its reach and generate a higher volume of applications for digital sales professionals, while selecting and hiring only the top 1% across EMEA.

the solution

The company partnered with Randstad Sourceright on an integrated talent marketing solution offering programmatic advertising, compelling job marketing and microsite creation, that resulted in a significant increase in the number of direct applications.

key results

  • 3,600 applications in three months
  • lowered cost per click by 40%
  • lowered cost per applicant by 87%
  • talent marketing directly delivered 41% of the total hires with a below the benchmark cost per hire

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