As demand for technical talent consistently rises, employers not only face the challenge of scarcity when recruiting, but also in making a lasting connection with candidates to help their company stand out from the competition.
In “How Can You Target Programmers Using Your Employer Brand?” James Foley, senior vice president, employer branding for the Randstad Sourceright global Talent Innovation Center, provides four tips for attracting candidates with technical skills for hard-to-fill roles. Read his recent article in Staffing Stream to understand how effective storytelling, personalization, employee advocacy and relationship building can help make a lasting impression on in-demand talent.
“As expert storytellers, strategic detail sourcers and data geeks all wrapped into one, your employer branding team can help you to identify the messages that matter most to attract and engage this niche talent.”
About the Author
James is Global SVP, Employer Brand. Leveraging a 20-year career as an expert consultant, business executive and marketing strategist, James supports the employer brand strategy and EVP development of global and local organizations. He enjoys helping companies to develop differentiated EVP, communication and marketing approaches to attract, engage and retain top talent.Follow on Google Plus Follow on Twitter More Content by James Foley