Following the May 7th announcement of the Global Randstad Award, a report with full details of the survey is now available.
BMW is the inaugural winner of the Global Randstad Award 2014. Out of the Global Top 50 eligible companies, BMW is recognized as the most attractive employer and the first company in the 14-year history of the Randstad Award to become the global winner. Of the respondents worldwide, 61% would like to work for BMW.
The company scores No. 1 in the categories "competitive salary & employee benefits," "pleasant working atmosphere," and "strong management". The first runner-up of the Global Randstad Award is Sony and the second runner-up Samsung.
“In today’s increasingly mismatched global labor market, strong employer brands are crucial to attract and retain the right talent,” says Jacques van den Broek, CEO of Randstad. “Reasons why people choose certain employers differ greatly. There is no single set of characteristics that will attract everyone. Employer branding is highly nuanced, individual and multi-dimensional and creating a compelling brand is therefore more of an art than a science. Countries, companies, and even people within them, all want something slightly different and the employer brand should therefore seek to articulate and convey the rich and varied traits that make an organization unique.”
The Global Randstad Award survey reveals interesting insights into the perception of potential employees. The attractiveness of employers has increased 4% worldwide compared to last year. This suggests that confidence in people’s own prospects and the wider economic outlook is increasing.
methodology of Global Randstad Award survey
The Randstad Award is the largest independent employer branding study in the world among the general public, covering over 200,0000 respondents in 23 countries. The winner of the Global Randstad Award is selected from a list of the top 50 largest companies based on a set of objective criteria:
- largest numbers of employees
- corporate/profit (governmental organizations are excluded)
- operating in at least 25 countries
- same company name in all countries
- minimum of 30% of employees outside the home country