People Matters: workplace diversity is key to attracting freelancers and contractors.

October 2, 2019 Rebecca Henderson

Talent scarcity has created unparalleled opportunities for freelancers and contractors. Today’s gig workers have a choice of when, where and how they want to work. More importantly, they’re able to more freely choose the companies they want to engage.

According to Randstad Sourceright’s 2019 Talent Trends research, 71% of surveyed contingent professionals find it important to work with companies that are actively creating inclusive and diverse workplaces. “The expectations employees have of their employer are evolving and our latest survey shows just how important diversity has become to prospective hires,” says Rebecca Henderson, CEO, Randstad Global Businesses and executive board member.

This is a key factor for companies that want to continue engaging contingent talent, especially as the freelance talent pool is projected to comprise almost half of the U.S. workforce by 2027. “Employers looking to attract top talent must focus on communicating how much they value people and diverse perspectives, not just the financial value they provide,” continues Henderson.

It’s widely known that companies that invest in diverse workforces tend to perform better and have a stronger bottom line than those who do not. Read what contingent workers value most about workplace diversity in People Matters. Then check out our diversity & inclusion Insights stream for case studies, blog posts, solutions and more.

About the Author

Rebecca Henderson

Rebecca Henderson is CEO of Randstad Sourceright. Rebecca brings more than 20 years’ experience in all facets of talent acquisition solutions and technology. With deep insights and progressive perspectives, Rebecca steers Randstad Sourceright’s global development to ensure HR and talent leaders can play a strategic role in driving growth locally, across regions, and globally. Rebecca is a highly regarded leader in the talent management field and was most recently recognized by Staffing Industry Analysts in “The Global Power 100 – Women in Staffing” list.

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