The COVID-19 crisis is forcing companies to confront a new reality that puts their employer brand to the test. How will you deliver bad news, such as layoffs, furloughs and pay freezes? What messages and strategies ramp up hiring right now? How can your business contribute to building a sustainable global workforce?
Talent, clients and society will not forget — nor forgive — your authenticity today. Watch this 60-minute educational session for a close look at how employer brand strategy fits into your overall response to the COVID-19 crisis.
You’ll learn:
#1 what it means to deliver on your total brand promise right now, and during any challenging times
#2 ways to enhance talent attraction in a difficult environment that keep reputation and sustainability in mind
#3 tips for managing expectations, communicating with transparency and supporting your people through transitions
