benefitsPRO: cultivate a culture of empathy & wellbeing

May 17, 2022 Sue Marcus

With employees still quitting in droves, staffing remains a major challenge for many organizations. Workers’ priorities are different now, post-pandemic, and well-being matters more than ever.   

To meet hiring demand “companies are prioritizing people-centric workforce strategies that offer more flexibility — from benefit offerings to work arrangements,” writes Sue Marcus,managing director of Randstad Sourceright North America. “At the center of a truly people-centric, empathetic workforce strategy is listening and responding to worker sentiment.”

Cultivating a culture of empathy and well-being means knowing what’s most important to your people. Do they want part-time or flexible hours? Mental health benefits? More family-friendly programs? Reskilling or upskilling opportunities for a successful future?

According to the 2022 Talent Trends research from Randstad Sourceright, 56% of businesses say they are investing in employee feedback and engagement systems. These technologies are being deployed to help companies better understand what matters most to their workforce. 

“People have set a new bar for the way they expect to work and be treated by their employers,” states Marcus. “Companies that respond by creating a culture of empathy, flexibility and trust that extends to all parts of the talent experience will successfully attract and retain skilled, in-demand professionals moving forward.”

Read more about this trend in benefitsPRO and download Randstad Sourceright’s 2022 Talent Trends Report for additional tips. 

about the author

Sue Marcus

Sue Marcus is managing director, Randstad Sourceright North America with executive responsibility over Randstad Sourceright in the U.S., Canada and Mexico. She is responsible for aligning contingent and permanent workforce strategies as part of a broader global initiative that will be offered to enterprise customers who are calling for more agility and flexibility in their talent solutions. With the expertise of the RPO, MSP and Payroll teams, Marcus helps clients adopt a total talent approach that ensures business objectives are met while competing in today's labor market.

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