How are companies using emerging technologies, such as Snapcat, artificial intelligence, and virtual reality to gain a competitive advantage for recruiting? Steven Brand, employer brand director for Randstad Sourceright’s global Talent Innovation Center, shares insights with Talent Economy on how employers can leverage these tools to define and communicate their brand to talent. Brand also discusses how you can assess which technologies align best with your business and will provide talent with an authentic experience.
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About the Author
Steven Brand is a leading authority on employer branding with Randstad Sourceright's Talent Innovation Center. He ensures clients and prospects have access to the very latest and most relevant thinking in employer brand practices, from compiling a compelling business case to writing strategy, driving delivery and reporting impact. Steven has more than 15 years' experience working in people marketing and employer branding, both in-house and with creative agencies for organizations as diverse as Deloitte, Carphone Warehouse, the MOD and RBS.
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