the solution.
To help the company establish a strong and clear
employer brand, Randstad Sourceright has conducted
extensive research as part of the company's push to
enhance talent attraction strategies. Having already
established a recruitment process outsourcing (RPO)
partnership with Randstad Sourceright, Communisis
is adding value to its program by leveraging our
global team of employer brand experts. As a result,
the communication and business services leader has
developed a strong and compelling EVP that resonates
with talent and candidates for both of its divisions.
Employer branding services include:
• conducting in-person interviews with the company's
CEO and executive leadership team to understand
the vision and mission of the company in its new
digital-first mentality.
• assessing the workplace experience at multiple
locations in different countries. These surveys
provide an authentic look at what it's like to work at
Communisis and serve as the basis for its employer
brand pillars.
• holding internal workshops to expand on the themes
and issues raised by company executives and
workers during interviews and surveys. This helped
narrow the critical considerations for the company's
employer brand.
• performing thorough analysis to understand how
competitors are recruiting for the same kinds of talent.
• interviewing former employees to assess their
workplace experiences, why they left the business,
and what steps Communisis can take to better attract
and retain their peers.
• performing deep-dive interviews with individuals who
represent specific talent profiles to further explore
themes developed during earlier discovery activities.
The employer branding research revealed that, despite
Communisis' disparate lines of services and client
portfolio, employees are unified by a distinct pride in their
work and the company's A-list client portfolio. Randstad
Sourceright then validated these themes uncovered by
the research against marketplace perceptions to build an
authentic and distinctive EVP. This EVP now serves as the
anchor for all employer brand activation efforts.
The employer brand project has led to a stronger strategy
for engaging and acquiring the talent Communisis
needs, even for hard-to-fill and in-demand skills. This
includes building a new careers portal to fully represent
the company's brand, and ongoing efforts to activate
the brand through content creation and social media
management to support external talent attraction.
© Randstad Sourceright. 2018
human forward.
Communisis strengthens
talent attraction
with enhanced employer
brand strategy.
