the situation.
When some of the world's most beloved consumer
product companies look to enhance their brand and
increase customer engagement, they turn to Communisis
as their business communication and services partner
of choice globally. A provider of end-to-end marketing
and brand development services, the company operates
in 20 countries, supporting customers in 22 languages
throughout 67 locations.
Following acquisition activity in 2015, Communisis found
itself operating a diverse portfolio of brands supporting
a broad array of industries across a variety of business
services. The company operates two distinct divisions:
Customer Experience and Brand Deployment, each
focused on separate but critical services that span from
customer engagement to regulatory communications
to consumer marketing to logistics. While this diversity
provides a strong platform for business growth, it also
creates identity challenges because the company cannot
be easily labeled. Adding complexity, the company's
business has shifted considerably in recent years due to
digitalization, and the question of mission clarity slowed
its ability to recruit the talent needed to drive growth.
"We needed a better way
of describing what we
do and of articulating our
employer value proposition.
Undoubtedly, we were
losing out on high-quality
candidates without this."
Andrew Neal
group HR director at Communisis
© Randstad Sourceright. 2018
human forward.
Communisis strengthens
talent attraction
with enhanced employer
brand strategy.
