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Driven by both organic growth and acquisitions, Communisis has been expanding so rapidly into new segments and evolving digitally that it needed to better define its core mission, values and employer brand due to diversification. The business and marketing services specialist partnered with Randstad Sourceright to develop a resonant employer value proposition (EVP) and activate Communisis' employer brand following the company's own corporate rebranding launch. the success. After extensive internal and external research on the company's evolution, Randstad Sourceright's employer brand team developed the critical EVP that Communisis' brand activation efforts are based on. This required a deep understanding of the diverse nature of the company's businesses and brands. Creating authentic, compelling and relevant employer brand pillars allows the company to accurately communicate its value and people-centric approach to the business. More importantly, it sets the stage to develop messaging in Communisis' pillars that will be present in all brand activation work going forward. On the heels of the company's corporate rebranding effort, the employer brand project is closely aligned to the values and messaging established by the company's marketing and business leaders, achieved through interviews with members of the company's executive leadership team. The timing means Communisis goes to market with a strong employer brand, supported by the clarity of its corporate mission. Partnering with digital recruitment specialists VONQ, Randstad Sourceright is helping Communisis build a new, immersive and brand-focused careers site to support employer brand activation. The site is just one part of an ongoing brand strategy that will fuel the company's efforts to strengthen its perception as an employer of choice. a clear EVP an immersive careers site building brand pillars driving corporate alignment Communisis strengthens talent attraction with enhanced employer brand strategy. © Randstad Sourceright. 2018 human forward.

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