Employer branding is critical to attracting talent at many organizations,
but when it comes to budgeting resources for it, few companies are
ready to make a serious investment. However, with talent scarcity rising,
competition intensifying and aging demographics putting a squeeze
on workforce participation, companies are now paying attention to
their employer brand more than ever. Furthermore, many realize the
importance of creating a positive candidate experience in support
of both their employer and corporate brands, and now we see hard
evidence of this.
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