global-local employer brand awareness

November 2, 2015

 

How do you ensure local relevance when promoting the global employer brand of an organization with 148,000 workers representing 122 different nationalities? Ben Higgins of Societe Generale explains in this first-person account of how to activate a “global to local” strategy to attract talent in the UK.

Previous Article
winning employer brands in 25 countries named in Randstad Award 2016
winning employer brands in 25 countries named in Randstad Award 2016

Next Article
reinventing the workspace
reinventing the workspace

the growing movement to activity-based working will change how you and colleagues interact and get things d...