3 do’s and don’ts of marketing to contingent talent.

September 18, 2020 Louisa Wilson

Do you have a contingent talent marketing and employer branding strategy in place? You should.

Join Louisa Wilson, managing director of Enterprise Customer Acceleration for Randstad, to hear three do’s and don’ts that will help you attract and engage high quality flexible workers right now. Watch this short video for tips on how to understand what your contingent talent needs and values, build out your contingent talent value proposition, and nurture and source from curated talent pools.

Learn more about talent marketing and employer branding.

about the author

Louisa Wilson

With a career spanning more than 20 years at Randstad, Louisa is now Chief Growth Officer for Randstad Enterprise — encompassing Randstad Sourceright, Randstad Enterprise Group and Randstad RiseSmart — where she is responsible for driving growth by accelerating the adoption and expansion of Randstad's strategic talent solutions within enterprise customers. Within the Growth Office, she leads the global enterprise sales function together with the customer acceleration team that includes a wide range of specialist disciplines across solutions concepts and design, bids, talent marketing, customer success, market and talent intelligence, B2B marketing and more. With a passion for client centricity and talent advocacy across the team, this combination drives powerful customer value propositions that help clients to drive sustainable business and talent advantage.

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