The Hill: company-provided health benefits strengthen employer brand

April 3, 2017

In a tight labor market, where workers are constantly seeking better opportunities, an employer’s decision to provide healthcare benefits can give a competitive recruiting advantage. In “Healthcare overhaul could impact U.S. companies trying to attract and keep skilled workers,” Randstad Sourceright CEO, Rebecca Henderson explores how companies can support their employer brands regardless of uncertainty around U.S. healthcare legislation.

“Employers that commit to providing their employees with quality healthcare benefits, regardless of tax incentives, signal that they care enough to invest in the wellbeing of their workers. And when employees feel like their employer cares, they are 28 percent more likely to encourage friends and acquaintances to consider working for the company, according to one 2015 survey.”

Read the full article here.

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