shaping the employer brand: three keys to success in 2015 and beyond

June 1, 2015 James Foley

This recorded webinar looks at three fundamental challenges of employer branding and the strategies being implemented by three different companies to address them. Led by Randstad Sourceright’s global employer brand strategy leader James Foley, the May 27, 2015 event examined key lessons from the front-lines of talent strategy in today’s top companies.

Access the recording to learn how one industry-leading company is evolving its brand strategy to better connect with candidates who offer new skill sets the company now needs to acquire. We also look into the challenge of differentiating your company in a competitive hiring environment through the experience of one major industrial gases and engineering company. Finally, insight is provided into great promotion, messaging, and brand strategy execution from an organization that is securing the talent it needs to expand its presence on a global scale.

The presentation provides great insight in three key areas of focus:

  • "Internal” Development: Before you develop any branding approach, it is essential to understand your own needs and the needs of the people you want to hire.
  • "External” Vision and Strategy: What does it take to truly stand out from competitors in the industry who are competing for the same talent? Before you undertake a brand strategy, you need to know the answer.
  • Promotion and Messaging: What goes into developing a creative and compelling employer branding campaign? Is it genius, or just hard work…or both?

watch the webinar now:

About the Author

James Foley

James is Global SVP, Employer Brand. Leveraging a 20-year career as an expert consultant, business executive and marketing strategist, James supports the employer brand strategy and EVP development of global and local organizations. He enjoys helping companies to develop differentiated EVP, communication and marketing approaches to attract, engage and retain top talent.

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